Author, speaker & advisor
Greg Bernarda works with individuals, teams and organizations on re-inventing what they do. He borrows from the fields of leadership, psychology, innovation, and design to create programmes for executives to expand mindsets and create the business models that bring positive change to their stakeholders and to themselves.
Greg’s clients range across sectors and geographies. They include among others: Alibaba, Baxter, Colgate-Palmolive, Danone, Harvard and IMD Business Schools, Mastercard, Michelin, Nestlé, Singapore's NTUC Social Enterprises, Pekin University, Richemont, Roche, Tencent, Volkswagen, and the World Economic Forum.
Greg is also a co-author of the bestselling book “Value Proposition Design” (Wiley, 2014), the sequel to ‘Business Model Generation’ (Wiley, 2010). He frequently speaks about innovation and teaches the yearly Strategyzer Masterclasses in Singapore and Melbourne.
He has co-founded a series of international Forums, including the Hanwang Forum on sustainability in Beijing, China, the Lift:Lab in Geneva, Switzerland, and the annual NOE Programme in Evian, France. He’s an advisor to Utopies in Paris, and JUCCCE in Shanghai.
Before setting up his own practice, Greg worked at the World Economic Forum from 2000 to 2008, engaging members into initiatives to address global and industry challenges. Having worked for years as a world-class meeting and community designer he appreciates the keys to designing and facilitating engagements that make change happen.
He holds an MA in Political Science from the University of Lausanne in Switzerland and an MBA from the University of Oxford in the UK, where he was named an Associate at the Institute for Science, Innovation and Society. He is based in Zurich, Switzerland.
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