It doesn't matter what's the nature of your company. Whether a start-up or an established company, your business consist of nine fundamental building blocks. Ranging from your customer segment to your key partnerships, your business is build on these pillars. Business Model Canvas maps all nine fundamental building blocks of any business model in a simple and visual manner. It is a tool that helps you understand, develop and assess your business model. You can also use it as a common language in teams.
This video introduces you to the Business Model Canvas. It is a great way to get started with the mapping and innovation of your own business model.
What is it, why is it important, and how should you use it?