Many companies create products and services that nobody wants. They often have a great idea, perhaps it's a new technological innovation, but nobody buys it when it hits the market. In many cases, this is because they don't begin the proces by putting themselves in the shoes of their customers. They are too focused on the product itself, and they forget how it actually helps people solve a job. They forget which value it brings to the lifes of their potential customers. With Value Proposition Canvas, you have a tool to create products and services that people really care about. It invites you to step inside the world and gain an understanding of your customer segment, which is the ideal starting point for both profitable product development and marketing.
Here you find the PDF of the Value Proposition Canvas. Use it to clarify how you create value for your customers, or use it to develop new products and services.