Here, you find a preview of the best-selling management book "Business Model Generation" (Wiley, 2010), co-written by Michael N. Wilkens.
In the book preview, you can read about Business Model Canvas. Furthermore, you will get a small taste of the accompanying phases of design, strategy development, etc.
Download the book preview on the left.
Critical questions to innovate your business model
Download a preview of the book "Testing Business Ideas"